HATE YELP!

So you hate Yelp? Rest assured you are not alone. It does seem that “hating on Yelp” is popular opinion in pop culture, which is ironic when you really dive into what Yelp is.

Most businesses (over 99%) we communicate with hate Yelp in the beginning. Many other agencies we collaborate with share similar stories. Especially if the business owner has tried to do it themselves through self-serve or been through various Yelp reps or agencies that did not understand their business model. Sometimes it seems hating Yelp has become so popular among business owners people are not even sure why they hate Yelp. We have meetings where the name Yelp causes such an emotional reaction we have to wait weeks before we can bring the subject back up.

Let’s address some of these issues, and show you how working with an Approved Yelp Agency Partner like Shane Arts can improve your experience with Yelp as both a business and a consumer.

Shane Arts, an Approved Yelp Agency Partner, engages with hundreds and sometimes thousands of business owners per day. From the data of our engagements with business owners that try Yelp on their own or with other agencies, most do not like Yelp after 90 days. Many walked away with outstanding balances, abandoned leads and unacknowledged reviews allowing their competitors a huge advantage. This part is important to understand why Yelp does so well when so many are frustrated with it.

Rest assured, Yelp is aware of these frustrations. The Yelp Agency Partner Program is one of the things Yelp is doing about it. Much like Google, if you have the time, patience and understanding of the industry you serve and the constantly evolving platform (Such as Google and Yelp), you are probably already making most of your living in the digital marketing industry. If not, it is wise to work with a professional that can do in minutes what it may take you hours to do. Working with a Partner like Shane Arts gives you the best and proven parts of Yelp and minimizes the frustrations.

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Popular Frustrations with Yelp

People express frustration or dislike for Yelp for a few reasons, but they usually come down to these.

Here is our list of the top reasons our clients value working with Shane Arts to overcome common struggles and potential clients about what they feel can be improved with Yelp and how working with Shane Arts can help.

Q

Review Filtering & Perceived Bias

Many are frustrated with 5 Star Reviews that seem to be “not recommended” and 1 Star Reviews meeting the same criteria seem to be “recommended”. Although Yelp is adamant that advertising has no impact on reviews, the feeling (or perceived bias) is if you pay to advertise to get 5 Star Reviews.

Find out what we CAN DO.

Q

Aggressive Sales Tactics

Yelp Core Values start off with “Be Tenacious. Battle Smart and fight ’til the end.” We are as passionate about our clients interest as Yelp is about their growth and earnings. If you are an investor in Yelp, you can apprecaite this. Yelp does have a vibrant culture that is not for everybody. Many clients express frustration with getting assigned new reps just when they finally get on the same page.

Find out what we CAN DO.

Q

Yelp Leads Suck

Paid search is often described as a game or risk vs reward on every platform. Keeping up with the speed of innovation is sometimes a challenge for the full-time Yelp employees, let alone business owners that are wearing mulitple hats. Yelp primarily makes it’s money through advertsing and it has been doing well for over 20 years. We literally manage hundreds of Yelp campaigns. If Yelp is not working for you, let’s do a free consultation to find out why.

Find out what we CAN DO
Scheduled a Free Consultation here.

Q

Yelp is too Expensive

Business owners get lured in with the hook: “It’s Free To Be On Yelp” which is technically true, but then the “Dollar a Day” enhancements and Ad Credit confuses many business owners until their card is charged at the end of the month. Yelp Partners get Agency Pricing and many other benefits to provide transparency.
Fine out what we CAN DO.

Here is our list of the top reasons our clients value working with Shane Arts to overcome common struggles and potential clients about what they feel can be improved with Yelp and how working with Shane Arts can help.

1) Yelp Calls – Aggressive Yelp reps won’t stop calling me.
Solution: One Trusted Point of Contact at a Yelp Advertising Partner
When you are on the Shane-Arts Agency Dashboard you are off-limits from the local Yelp sales team. Shane Arts has a dedicated, tenured and experienced team at Yelp that we can reach out to when we need to. We meet with them weekly (or more often as needed) to go over reviews, profile enhancements, advertising campaigns and more. Our clients still have full access and ownership over everything on their Yelp page and can reach out to a human being via phone, zoom, email, text, chat or Google Meet on their terms.
Shane Arts periodically survey’s their clients and potential clients and the stopping of the Yelp Sales Calls has been the most popular.

2.) Yelp ALeads – I tried Yelp and I do not get good leads from Yelp.
Solution: Trust an Experienced Professional to Manage your Yelp Leads
Yelp is not the only platform to make it look easy like you can do it yourself, only to find out after a maxed out credit card you should have asked for help sooner. Yelp primarily makes its money off of advertising and the more advertisers, the more money Yelp makes. Yelp’s mission is to connect people with great local businesses. Yelp has been doing this successfully for years and it works if you have someone that knows how and gets results for hundreds of clients but is on your side and has your back.

When you trust Shane Arts with your Yelp campaign you have a digital manager that listens and understands the ethical guardrails and attribution models for all the categories on Yelp (https://business.yelp.com/resources/articles/yelp-category-list/?domain=local-business) across all the unique areas in North America. If you are not converting the leads, Shane Arts can help you understand why and how to fix it. It is important to understand who gets credit for a lead and why.

2.) Yelp ALeads – I tried Yelp and I do not get good leads from Yelp.
Solution: Trust an Experienced Professional to Manage your Yelp Leads
Yelp is not the only platform to make it look easy like you can do it yourself, only to find out after a maxed out credit card you should have asked for help sooner. Yelp primarily makes its money off of advertising and the more advertisers, the more money Yelp makes. Yelp’s mission is to connect people with great local businesses. Yelp has been doing this successfully for years and it works if you have someone that knows how and gets results for hundreds of clients but is on your side and has your back.

When you trust Shane Arts with your Yelp campaign you have a digital manager that listens and understands the ethical guardrails and attribution models for all the categories on Yelp (https://business.yelp.com/resources/articles/yelp-category-list/?domain=local-business) across all the unique areas in North America. If you are not converting the leads, Shane Arts can help you understand why and how to fix it. It is important to understand who gets credit for a lead and why.

3) Yelp is Expensive

Shane Arts can help you optimize

Your goals may not be to raise your budget every month, but maybe it is to find a way to stay relevant in your service area while saving money.

The team at Shane Arts can help you win at the long game for your specific industry in your specific service area.

Yelp can help with organic as well as paid search. Our philosophy is always build the org

https://www.yelp-press.com/company/fast-facts/default.aspx

How and Why Yelp Recommends Reviews

Some business models are built on gaming the system and misleading key information about a businesses reputation.

Learn how to keep your content fresh, authentic and relevant by working with a Yelp Partner.

Get started today—claim your free Yelp Business Profile and unlock your full potential!

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Everything You Need to Know About Yelp

Have questions about how Yelp works? We’re here to help! Discover how Yelp connects businesses with customers, drives growth, and provides tools to enhance your success.

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What is Yelp?

Yelp is a platform that connects people with local businesses by providing reviews, ratings, and information. Users can find restaurants, home services, beauty salons, and much more, while businesses can showcase their offerings and engage with customers.

How Does Yelp Work for Businesses?

Businesses can claim their free Yelp Business Profile to provide essential details like contact information, hours, photos, and services. Yelp also offers tools for responding to reviews, advertising, and gaining insights through analytics to attract and retain customers.

Is Yelp Free for Businesses?

Yes! Creating a Yelp Business Profile is free. However, businesses can opt for paid advertising and premium features to enhance their visibility and engagement on the platform.

How Do Customers Use Yelp?

Customers use Yelp to search for local businesses, read reviews, compare ratings, and make informed decisions about where to eat, shop, or hire services. Many also use Yelp to leave reviews and share their experiences.

How Can Yelp Help My Business?

Yelp increases visibility, builds credibility through customer reviews, and helps drive traffic to your business. With tools like Yelp Ads, photo galleries, and review management, it’s a valuable resource for attracting new customers and growing your business.

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